The True Impact Your Emotions Have On Money (And It May Surprise You)

2022-01-10T22:16:44+00:00January 10, 2022|Blog, Financial Planning Psychology, General Financial Planning|

Think back to the last time you purchased something—the holidays are just barely in the rearview mirror, so maybe pick something from this past season.  Now ask yourself: why did you buy it? It’s likely your answer has something to do with making the recipient happy or bringing joy to someone else.  If so, you bought that item to fulfill or inspire an emotion—and unsurprisingly, that’s the underlying motivation for most people’s buying decisions in [...]